Lax.com and STEPS Lacrosse Announce Exclusive Apparel Partnership to Elevate Premier Women’s Lacrosse Events

Two of the most recognized names in the lacrosse industry, Lax.com and STEPS Lacrosse, have joined forces to take the women’s game to new heights. Through this strategic collaboration, Lax.com will serve as the exclusive apparel partner for STEPS Lacrosse’s premier events, including Lax for the Cure and more.

This partnership underscores a shared commitment to providing an unparalleled experience for athletes, fans, and the broader lacrosse community. STEPS Lacrosse, led by Charlie Shoulberg, has built a reputation for hosting top-tier events that not only showcase elite talent but also foster the growth of the women’s game at all levels.

“Charlie Shoulberg and his STEPS business are the best in the business,” said John Arrix, CEO of Lax.com. “For Lax.com, we are excited to partner with Charlie to enhance his events as well as grow our footprint in the women’s game. We look forward to bringing our high-quality apparel and unmatched service to these events, creating an even better experience for players, parents, and coaches.”

STEPS Lacrosse’s events attract thousands of players and hundreds of college coaches from across the country, making them some of the most competitive and well-attended showcases in the sport. By aligning with Lax.com, a leader in lacrosse gear and apparel, these events will provide an even greater level of professionalism, branding, and performance-driven merchandise.

“We’re thrilled to work with Lax.com, a brand that truly understands and supports the lacrosse community,” said Charlie Shoulberg, Founder of STEPS Lacrosse. “This partnership will not only enhance our events but also help advance the overall experience for players, families, and fans. Lax.com’s dedication to excellence aligns perfectly with our mission at STEPS Lacrosse.”

The collaboration will kick off at upcoming STEPS Lacrosse events in 2025, where attendees can expect exclusive Lax.com apparel offerings, enhanced event branding, and a premium experience that reflects the passion both organizations have for the sport.

For more information about STEPS Lacrosse and its premier events, visit stepslacrosse.com. To explore Lax.com’s offerings, visit lax.com.

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About Lax.com
Lax.com is a leading provider of lacrosse sticks, equipment, apparel & uniforms – Dedicated to supporting players at every level of the game. With a deep understanding of the sport and a passion for innovation, Lax.com delivers premium products and services to the lacrosse community nationwide.

About STEPS Lacrosse
STEPS Lacrosse is a premier lacrosse organization committed to developing elite athletes through high-quality training, events, and club programs. With a track record of hosting top-ranked tournaments and showcases, STEPS Lacrosse continues to elevate the game at every level.